As with any field, becoming a Sales Copywriter requires studying and practice. It is important that you dedicate enough time to practicing and mastering the skills to become an effective Sales Copywriter. The time you invest will be well worth it once you are well-known and making a living writing excellent sales copy.
Of course the first thing you must do is get your hands on every book that deals with sales copywriting basics. It also helps to start reviewing writing styles, grammar and rules. There’s nothing worse than a brilliant press release with spelling mistakes all over it. There are several books that can help you get to know the different writing guidelines including The Chicago Manual of Style or The Associated Press Style Guide.
You’ll also need to be up to date on the latest trends in the advertising world. Keep an eye out for what kind of advertising copy does and does not work. When you hear people talking about ads, take notice. You might hear young people chuckling about a soft drink or clothing commercial – or there may be a certain commercial which irritates your spouse so much that he or she changes the channel every time they see it.
There are different kinds of sales copywriting of course; and you may do best by starting out focusing on one particular format. For instance, you may be more interested in writing copy for radio or TV advertising, print advertising or sales copy for the web. Just look and listen to the media and decide what most strongly appeals to you.
Many advertising agencies will suggest you have a college degree in a copywriting-related field. A college education helps but isn’t mandatory. Degrees in English, Advertising, Journalism, Marketing and other related majors will make you a more appealing candidate for a steady job at a copywriting firm. It doesn’t have to be a Master’s Degree, or even a BA. Some extremely creative sales copywriters have an associate’s degree, or in some cases, a couple of community college courses.
The thing that prospective employers really care about is your experience – but how can you gain experience when no firm will hire you without it? The best way is to do an internship at an ad agency, which allows you to start building a portfolio as you get some valuable agency experience.
Like in many other fields, your portfolio is your first impression. As an intern, you won’t get paid to do any sales copywriting, but you will have the chance to start building your book. Interns that make a great portfolio and showcase their creativity are first in line for a permanent position at the agency when one opens up.
An exceptional portfolio will spark the interest of any experienced sales agency. So, once you have it ready, start knocking on some doors. If you plan to work as a sales copywriter, you have to be a great salesperson. And the first service you have to know how to sell is your own
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